In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.

Based on extensive field-research, experiments and observations, Fox deciphers a strange and fascinating culture, governed by complex sets of unspoken rules and bizarre codes of behaviour. She uncovers the roots of English self-mockery and demystifies peculiar cultural features such as ‘weather-speak’, class anxiety tests, the paranoid pantomime rule and the apology reflex. If you’re English, this book will help you understand yourself and your fellow countrymen in a new way.

And if you aren’t English, you’ll finally understand why we talk about the weather so much. A worldwide bestseller, translated into multiple languages, and a set text for university anthropology courses, Watching the English is a timeless classic on the quirks, habits and foibles of the English people.